About Us

Stop Leaving Local Revenue on the Table

Most local businesses treat their Google Business Profile like a digital phonebook. That is a fatal error. Google doesn’t rank businesses based on fairness or seniority. It ranks them based on data confidence. When your profile is littered with conflicting name, address, and phone data, rogue duplicate listings, and keyword-stuffed categories, Google loses confidence. Your rankings tank. Your phone stops ringing. Your competitors steal your local revenue.

We fix the data that haunts your local search presence.

GBP Exorcist exists to purge the bad data dragging down your local visibility. We strip away the noise. We audit the categories. We align the citations. We force Google to see your business as the undeniable local authority. You can’t trick the algorithm. You have to feed it exactly what it wants.

Our Background in the Local Grid

Local SEO is plagued by outdated tactics and snake-oil promises. Three years ago, we watched a legitimate plumbing contractor lose 80 percent of his lead flow overnight. A rogue algorithm update flagged a minor discrepancy between his primary business address and a dormant Yelp directory listing from eight years prior. The suspension was brutal. The recovery process was worse. Google support sent automated replies. The agency he hired charged thousands and delivered nothing.

We realized the local search industry lacked rigorous, data-driven operational strategy. Agencies were throwing random photo updates and fake reviews at profiles, hoping something would stick. We built GBP Exorcist to replace guesswork with algorithmic certainty. We dissect the local search grid. We test specific categorization changes. We publish the exact recovery protocols that actually work.

The Operational Strategy Behind the Site

Connor Pricoli runs the operational strategy and research behind GBP Exorcist. His background isn’t in traditional digital marketing. It’s in high-stakes data analysis. As a Trader at Verition Fund Management LLC, Connor spent years mastering global macro analysis. He built systems to identify signal within massive, chaotic data sets. He understands exactly how algorithms weigh conflicting information to calculate risk.

Local search algorithms operate on the exact same principles. Google evaluates thousands of micro-signals across the web to determine trust. Connor applies institutional-grade operational strategy to local SEO. He maps the friction points in Google’s entity resolution process. He identifies exactly which citations matter and which directories are toxic. He treats local SEO as a strict data reconciliation problem.

Theory means nothing without execution.

Connor doesn’t write generic marketing fluff. He documents the exact operational steps required to clean, optimize, and rank a Google Business Profile. Find the discrepancies. Purge the errors. Force the algorithm to rank the profile.

What You Will Find Here

We don’t publish generic advice about posting on social media. We publish high-resolution technical breakdowns of the Google Business Profile ecosystem. You’ll find exact protocols for entity cleanup, category optimization, and suspension recovery.

• GBP Audit Protocols: The exact checklists we use to identify toxic data, duplicate listings, and cross-platform inconsistencies.
• Suspension Recovery: Step-by-step guides to navigating Google’s opaque reinstatement process without losing your hard-earned reviews.
• Category Strategy: How to select primary and secondary categories that trigger the local pack for high-intent searches.
• Citation Architecture: Which local and industry-specific directories actually move the needle, and which ones are a complete waste of time.

Our Editorial Commitment

Trust requires boundaries. We’re highly specific about what we cover and what we ignore. We don’t sell fake reviews. We don’t endorse keyword stuffing in business names. We don’t pretend that a single photo update will double your revenue. We expose the tactics that get profiles suspended.

Every protocol published on GBP Exorcist is tested in the field. We monitor live profiles across multiple competitive niches. We track the local grid before and after every optimization. If a tactic stops working, we update the guide. If an algorithm update changes the rules, we publish the new reality.

We read the documentation. We test the variables. We publish the results. Your local visibility is too important to leave to chance. Clean your data. Optimize your profile. Dominate your local market.