Our Team

The Team Behind GBP Exorcist

You build a real business. You lease office space. You hire staff. Then you watch a competitor outrank you using a fake residential address and a keyword-stuffed business name. Local search is choked with bad data. Duplicate listings, rogue competitor edits, and toxic citations drag down legitimate businesses every single day. We built GBP Exorcist to cut through that noise.

We treat Google Business Profile optimization as a hard science. We audit the data. We purge the errors. We force the algorithm to rank you.

Most local SEO advice relies on outdated tricks and vague suggestions. We rely on operational reality. We manage actual listings, fight real suspensions, and map the exact signals Google rewards right now. We do not guess.

Three years of testing. Zero shortcuts. Real results.

Connor Pricoli, Lead Strategist

Connor Pricoli approaches local search algorithms with ruthless precision. He does not come from a traditional digital marketing background. Connor operates as a Trader at Verition Fund Management LLC. His core expertise lies in global macro analysis and operational strategy.

That background dictates exactly how GBP Exorcist operates.

Google’s local algorithm is simply a market. You win by feeding it clean, structured, undeniable data signals. Connor applies macro-level data analysis to local search visibility. He maps the friction points in Google’s ranking systems. He builds the operational frameworks we use to identify category mismatches, audit citation inconsistencies, and structure entity data.

When a competitor keyword-stuffs their business name and steals your local pack ranking, Connor designs the exact reporting sequence to strip their visibility. He treats bad NAP data as a market inefficiency. He finds the broken links, cleans the inputs, and captures the local market share. He built this site to document those exact operational frameworks.

Connect with Connor Pricoli on LinkedIn.

Our Technical Specialists

We do not hire freelance generalists. Every contributor to GBP Exorcist manages local search campaigns in the trenches. They deal with the actual friction of broken Google support loops and algorithmic updates.

Elias Vance, Technical Audit Lead

Elias spent four years recovering suspended Google Business Profiles for multi-location franchises. He knows exactly which category overlaps trigger algorithmic penalties and how to force manual reviews when automated support fails. He writes our deep-dive guides on suspension recovery and category optimization.

Maya Rostova, Local Entity Specialist

Maya builds the digital scaffolding that keeps your GBP ranking. She audits tier-one directories, strips out toxic historical citations, and forces major data aggregators like Data Axle to reflect your actual business details. She covers our citation building and local link strategies.

Declan Thorne, Review Velocity Analyst

Declan tracks how Google processes user-generated signals. He maps the exact correlation between review frequency, photo uploads, and local pack movement. He tests review generation workflows and documents the exact templates that actually convert customers into reviewers.

Our Editorial Standards

We publish field notes, not theory. The local search landscape shifts constantly. A tactic that worked last season often triggers a hard suspension today. We hold every piece of content to a strict operational standard.

We test it. We verify it. We publish it.

If we recommend a specific citation tool, it is because we actively use it to push data to aggregators. We reject generic advice. We will never tell you to simply post high-quality photos. We will tell you exactly how to categorize those images to trigger specific local relevance signals. If we tell you to avoid virtual offices, it is because we have watched Google nuke fifty listings using them in a single afternoon.

We name the exact software we use. We show you the actual category structures that work for specific industries.

We also define our limits. We do not cover paid Google Ads. We do not cover social media management. We do not write about general website design. We focus exclusively on organic local visibility and Google Business Profile optimization.

When Google updates its guidelines, we update our guides. If a strategy stops working, we delete it. We refuse to leave outdated, dangerous advice on this site.

Work With Us

We read every message. We know how frustrating it is to watch your local revenue drop because of a sudden algorithm shift or a malicious competitor edit. If you have a specific suspension issue or a data conflict you cannot resolve, reach out.

Send your specific GBP issues to our editorial desk. Include your CID link and any suspension notices you received. We respond within 48 hours. If your problem highlights a new algorithmic trend, we will investigate it, test a solution, and document the fix for the community.